RESEARCH: Jerry Folk target audience

My perfect audience member would be between 16-24 years old and enjoy dance music, perhaps having a tendency to prefer slightly more mellow dance music such as tropical house. 

Using the https://www.uktribes.com website, my perfect audience member would mainly fall under the short:snaps or VOD:social categories, with some falling under POP:social, too.

My video is going to attract my perfect audience member as it will be relaxed and fun, but also appeal to culturally sophisticated young adults and teens by being slightly classy as well as being chilled.

It will capture the youthful feeling of a modern-day adolescent life whilst also advertising the artist and their music style, which would encourage the ad-receptive audience to engage with more of the artist’s work.

My perfect audience member would be a young impressionable person - young adults or teens - who are aspirational and have a sense of what they want to achieve in life.

My music video will appeal to this audience by including dance music culture references, as well as being authentic, easy-going, and chilled.