Jessica Grundon

Zedd's website  Zedd's website first takes you to a homepage which is purely for the promotion of his singles made with other well-known artists. Bold colours that complement the large images are used to take up the entire screen, and users can scroll through the different singles, each with a different colour scheme. Each of these screens has links to Zedd's social media and music platforms, as well as a direct link to watch each single's music video or to stream it on Spotify. A slick, contemporary font is used which is kept consistent throughout the entire homepage, and his logo is not shown, however the font and entire style of the website changes when the main website is reached. This also matches his target audience of teens and young adults, as well as the use of eye-catching colours that help to engage the audience. On a large, sliding banner, the same singles are promoted using the same colour schemes and fonts as the homepage, as well as new event...